Conceptual project-

Type: Beverage Branding and packaging

I have some fond memories of Rogue Ales. Most specifically their Voodoo Doughnut series of beers. It wasn't long ago that the creative packaging of Rogue caught my eye and led to me trying all the ales. I love the DIY offbeat revolutionary attitude Rogue has to their brand and wanted to continue the trend for this project.

So I made a small batch beer that centers on local hero Mo (Mom) Niemi. A series of adventures and a persona were created for Mo that turned her into a larger than life revolutionary, adventuring and spreading the word about Rogue Ale. A custom series of illustrations were created to help tell the story. Each beer bottle has a tale about one of Rogue Ales biggest supporters.